Last updated: October 2025

This Privacy Policy explains how Alkaline Prime Ltd (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit our website www.alkalineprime.co.uk, place an order, subscribe to our communications, or otherwise interact with us.

By using our website, you agree to the terms of this Privacy Policy.

1. Who we are

• Alkaline Prime Ltd
• Registered in England and Wales
• Company Registration Number: 12370742
• Registered Office: 124 City Road, London, England, EC1V 2NX
• VAT Registration Number: GB 341005066
• Email: info@alkalineprime.co.uk

We are the data controller responsible for your personal information under UK data protection laws.

2. What information we collect

We may collect and process the following types of information:
– Identity details such as name and title.
– Contact information such as billing and delivery address, email address, and telephone number.
– Order details such as products purchased, delivery preferences, and payment method.
– Payment information: we retain only the last four digits of your card number or payment reference, processed securely by third-party providers. We do not store or have access to full card details.
– Technical information such as IP address, browser type, and cookies.
– Marketing preferences and communication history.

3. How we collect your information

We collect data directly from you when you:
– Place an order through our website.
– Subscribe to our newsletter or marketing communications.
– Contact us by email or contact form.
– Browse our website, where cookies and analytics tools may automatically collect certain data.

4. How we use your information

We use your personal information to:
– Process and deliver your orders.
– Communicate order updates, invoices, and support information.
– Manage returns, refunds, and warranty claims.
– Improve our website, services, and customer experience.
– Send marketing communications, where you have given consent.
– Comply with legal, financial, or tax obligations.

The lawful bases we rely on include contractual necessity, legal obligation, consent, and legitimate interests.

5. Payment and delivery partners

To process and deliver your orders, we may share necessary information with trusted third-party providers, such as payment processors or courier companies (for example, card payment gateways or postal delivery services). These partners act under their own privacy policies and comply with data protection laws.

6. Marketing communications

Email marketing is based on your explicit consent. We collect consent when you subscribe via our website or select to receive updates during checkout. We keep a record of when and how consent was given. You can withdraw your consent at any time by clicking the ‘unsubscribe’ link in our emails or by contacting info@alkalineprime.co.uk. Unsubscribe requests are applied immediately. We do not share your email address with third parties for their marketing purposes.

7. Cookies and analytics

Our website uses cookies and similar technologies to enhance site performance, analyse traffic, and remember your preferences. For more details about the cookies we use and how to manage your preferences, please refer to our Cookie Policy.

8. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal and accounting obligations. Marketing data is retained until you withdraw consent.

9. How we protect your information

We use appropriate technical and organisational measures to safeguard your data, including encrypted connections (SSL), restricted access, and secure storage systems. Although we take every reasonable precaution, no online transmission can be guaranteed entirely secure.

10. Your rights under UK GDPR

You have the right to:
– Access the data we hold about you.
– Correct inaccurate or incomplete information.
– Request deletion of your personal data where legally applicable.
– Restrict or object to certain processing.
– Request data portability.
– Withdraw consent for marketing at any time.

To exercise these rights, contact info@alkalineprime.co.uk.

11. Children’s privacy

Our website is not intended for children under 18 years old, and we do not knowingly collect data from minors.

12. International data transfers

We primarily store and process data within the United Kingdom. Where our service providers transfer data outside the UK, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised date.

14. Contact us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

Email: info@alkalineprime.co.uk